How to Name A Business – Domain Length

Essential elements of strong business communication is precision and efficiency. When trying to locate a package delivery service online,  typing UPS into a web browser is far more accurate than United Parcel Service.  Andersen Consulting changed its name to Accenture in 2001 as part of a split of accounting and technology organizations.   Starbucks Coffee, Tea and Spice became simply Starbucks.  Mosaic Systems famously morphed into Netscape.   All examples highlight the power of a finding short, memorable business name to build instant brand recognition.

The length of a business name plays an important role in how well customers remember a product or service.  The most effective business names often are comprised one or two words that are easy to spell and use a complementary set of syllables and grammar.  Names are sometimes derived from letter combinations that have no existing meaning.  A limited number of syllables is very desirable for a great name as it reduces the amount of effort required to type, pronounce and read.

For internet domain names, keeping the domain length to 8 characters or less is recommended to maximize the opportunity for customer access and discovery.  Avoid names with alternate spellings or common spelling mistakes to minimize confusion and hassle in locating your business name online.  Three-letter domains are rare and often out-of-reach to the average business.  Savvy business owners should target pronounceable names between 4 and 8 characters.

Finding names meeting the above criteria can be a daunting task.  Instead of a frustrating trial-and-error approach of brainstorming names and then checking availability, accelerate your search by using BrandStarters to generate a list of a viable brands that can be purchased and quickly transferred.

by BrandStarters