Affiliate marketing involves a business rewarding its affiliates for each customer or sale brought by the affiliate’s marketing efforts. It is one of the most popular and lucrative forms of online marketing. Virtually anyone can be an affiliate and earn substantial income by selling products online. There are countless affiliate programs you can join, but the most popular and successful by far is Amazon Associates. This guide aims to help you get your feet wet in the world of affiliate marketing and give you tips on how to make money by setting up Amazon affiliate sites.
Why Choose Amazon Affiliate Program?
The first question most beginners ask is: Why should I choose to start an online business with the Amazon affiliate program when there are plenty of other choices out there? While there are several businesses offering their own affiliate programs, Amazon makes the entire process of joining and earning commissions extremely simple and easy. Becoming an affiliate is only a matter of filling in a few forms, after which you are all set to earn by selling their products.
It’s also important to understand that Amazon is trusted by pretty much everyone in the world. If you point your online visitors to Amazon’s official website, they know that they are working with a reputable company and they feel safe in making their purchase decisions. On top of that, you can earn commissions even if your visitors don’t buy the exact item you’re promoting. As long as they purchase a product through your affiliate link, you will be rewarded with a commission.
Useful Resources To Get Started
Many people lose hope right away upon hearing that you need to create Amazon affiliate sites to earn money. Never let this discourage you. Even if you do not have any technical knowledge when it comes to website creation, you can still succeed with the help of a few tools. There are plenty of courses and software tools that can help you set up your own site.
Perhaps the most popular software tools for Amazon affiliates are those that help in setting up an e-commerce website. These are usually called Store Builders. Using this tool, you can create a gorgeous website in just a few clicks. It comes with a dashboard which contains all the control settings, allowing you to change and update your site whenever you want.
You can also join online courses that help people start their online business with Amazon affiliate sites. These courses are created by some of the most successful Amazon affiliate marketers. While joining requires a premium fee, you can definitely get your money’s worth as these courses contain a wealth of information about all there is to know in affiliate marketing, from setting up a website, choosing what products to sell, and generating traffic for your site.
If you’re tight on budget, you can learn and execute everything by yourself. This might sound too tall an order, but it’s not as difficult as you might think. Building a website is made easy with the help of content management systems, the most popular being WordPress. WordPress is extremely easy to use. After installation, you can start blogging right away. There are innumerable themes to choose from, both free and paid. You can even set up an e-commerce site without having to buy premium Store Builders.
Becoming a successful Amazon affiliate isn’t all about setting up a website, putting your affiliate links in the content, and expecting you’d get tons of sales. It entails much more than that. The following are step-by-step instructions you need to do to ensure your Amazon affiliate sites take off.
1. Choose what product to sell.
Amazon sells a wide range of products. You can think of pretty much any item under the sun and there’s a good chance you can find it on Amazon. This makes it difficult to choose what product to sell. There are two main things to consider here: the price of the product and how stiff the competition is for that particular product.
The price of the product is an important consideration because the higher the price, the higher the commission you earn. Amazon has a volume-based advertising fee rates. Basically, this means the more items you sell, the higher the percentage of each sale you earn. In their lowest tier, the rate is 4%, while in the highest it is 8.5%. Usually, it’s better to go for products that are worth $100 or more as you earn very little commission from items that cost less. However, cheap items are still helpful in bringing you up the tiers, so don’t neglect them altogether.
You should also take the time to research about the competition for the product you plan to sell. Check out the first page of Google and see whether there are other Amazon affiliates selling the same product. It requires a lot of knowledge to determine whether you can beat the sites already ranking on top of Google, so make sure you learn about SEO.
2. Set up your website.
The platform of choice when it comes to website creation is WordPress, but you can also use other CMS such as Drupal and Joomla. You can even hire a professional website designer to build the site for you. It is important to make your site as professional-looking as you can. This builds trust, letting your visitors know that they are not using some shady website.
One of the most overlooked things when it comes to web design is optimizing for the best conversion rates. You can tweak plenty of things in your website to get the optimum conversion rate including call-to-action buttons, color of the text link, and sidebar and banner ads.
3. Generate traffic to your website.
You can’t expect people to magically find your website. Your site would prove to be of no use even if it’s the best-looking site in your niche if nobody ever visits it. The most important thing here is to let your site climb up the rankings in Google. This is where search engine optimization comes into play. You must optimize your webpages and target keywords that your customers are using. You should also create high quality and relevant backlinks to your site, as this is one of the biggest factors Google use in ranking websites.
Other than search engines, social media is also a good source of targeted traffic. You can set up your own accounts on various social media platforms and establish your online presence. This is a great opportunity to connect with your customers, so make sure you respond to them and deliver the kind of content they will find interesting and valuable.
Additional Tips For Faster Results
If you’re a complete beginner, the instructions mentioned above might sound too intimidating. You can choose to hire a professional if you’re not comfortable doing things on your own. The great thing here is that you can learn things as you create the Amazon affiliate site. This allows you to have the knowledge and experience to do things by yourself in the future.
You can always choose to outsource the work to save time. For instance, you can hire a writer to manage the content creation aspect of your online business. You can also hire a SEO expert to help increase your website’s rankings in the search engines. The important thing here is to study your ROI. You should make sure that you’re getting more than what you’re paying your writer and SEO.
How Long Before You See Results?
Speaking of ROI, one of the questions often asked by beginners is how long they need to wait before they see results from this online business. The truth is, there is no exact answer to this question. The reason for this is that there’s no guarantee when your website will reach the top spot in Google. But if you do everything correctly, it’s reasonable to say that you can expect to see some income start rolling in after two to three months. Remember that this will be largely dictated by your overall marketing efforts.
How Much Can You Earn From This Business Model?
As mentioned earlier, affiliate marketing is a lucrative business. One successful Amazon affiliate website can generate hundreds of dollars per month. Aside from the number of traffic your site receives, the amount of money you generate also depends on the type of site you have. Some marketers create one huge website, while others choose to build smaller, niche-specific sites. If you have several small websites earning hundreds every month, you can easily earn additional income in the thousands.
As you can see, becoming an Amazon affiliate can very well be all you need to gain financial freedom. There’s a bit of learning curve, but once you master the basics, it’s just a matter of creating more websites and increasing the number of your revenue streams.